As a former competitive athlete in throwing the discus, I know how to use my strength and experiences skillfully and profitably.
Experiences
Sales director DACH
AstorMüller AG
Since March 2021
Development of an annual sales plan to support the strategy and goals of the company to reach our 65 Mio € turnover.
Leads the implementation and execution of the sales policies and practices.
Ensures that the communications are well coordinated, support sales goals.
Recruite, train, and manage the sales team in DACH.
Recommends sales strategies based on market research and competitors analyses, to improve the turnover.
Build the distribution strategies with our global partners and licensers.
Responsible for the implementation of a new digital showroom and new sales software.
Work very closed with the marketing department.
Head of sales europe
ic! berlin brillen GmbH
September 2018
to February 2021
Responsible for the global sales (~10 Mio. €) of a Berlin based premium eyewear manufacturer in Europe.
Manage and control the company’s performance and finances. Develop and monitor budget plans for each country. Establish pricing policies, estimate job costs and secure quality sub- management throughout the company.
Lead team of sales reps, agents and distributors across Europe. Built strong relationships with customers, sales teams and marketing department. Manage the whole customer service team.
Develop and implement operational practices, strategies and plans to improve product and service availability. Identify business opportunities for company development and expansion. Provide senior management with future cost savings measures to drive profit gains for the region.
Achievements:
Elaboration of a new return and complaint process.
Development and introduction of training materials and webinars, included company visits.
Implementation of the key account strategy.
Elaboration and development of a strong report structure.
Implementation of CRM / sales force.
Development of an own online store including click and collect.
Development of ideas for pop up stores concepts.
Develop, implement and manage german businessplan and sales strategies.
Responsible for a ~68 Mio € turnover.
Monitor operations to forecast sales volumes and analyse historical and projected customer performance
Achieve targets for revenu, profitability and sales growth.
Work cross-functionally with headquarter and all other departments.
Lead an effective sales team.
Achievements:
Development and implementation of SMU collection.
Implementation of trainings tools for customers.
Achieve annual sales targets in the double digit range.
Managing the whole sales force
Planning and generating sales and revenue growth in both countries
Defining actions to increase TO
Formulating sales development , annual customers plan, and ensure execution in line with sales targets , brand image and company strategy.
Positioning brand.
Achievements:
Enhancement of the trainings Academy.
Implementation of key account structure.
Creation and development of own “Rigby and Peller” retail with franchise concept.
