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Sylke Camberlein-melzer

European sales director

Employed Open to opportunities
  • Responsible for the global sales of a Berlin based premium eyewear manufacturer in Europe.

    Manage and control the company’s performance and finances. Develop and monitor budget plans for each country. Establish pricing policies, estimate job costs and secure quality sub- management throughout the company.

    Lead team of sales reps, agents and distributors across Europe. Built strong relationships with customers, sales teams and marketing department.

    Develop and implement operational practices, strategies and plans to improve product and service availability. Identify business opportunities for company development and expansion. Provide senior management with future cost savings measures to drive profit gains for the region.
  • Develop, implement and manage german businessplan and sales strategies.

    Monitor operations to forecast sales volumes and analyse historical and projected customer performance

    Achieve targets for revenu, profitability and sales growth.

    Work cross-functionally with headquarter and all other departments.

    Lead an effective sales team.
  • Managing the whole sales force

    Planning and generating sales and revenue growth in both countries

    Defining actions to increase TO

    Formulating sales development , annual customers plan, and ensure execution in line with sales targets , brand image and company strategy.

    Positioning brand.
  • Build and lead the sales force in 21 european countries (including countries with distributors)

    Responsible of negotiating with the main key accounts .

    Goals and targets setting.

    Responsible for the sales forecast and future planning, including margin and prices structures.

    Transform marketing strategy into tactical market plans.

    Report directly to CEO

Sales and project manager DACH

November 2004 to May 2008
  • Saales of the home-made and import collection for promotion and home textiles.

    Making market researches.

    Responsible for building a new sales organisation.

    Development of a new key account strategy.

    In charge of coordinating european projects.
  • Manufacturing and sales of brand glasses, Alain Mikli, Mikli, Issey Miakey, Starck eyes.

    In charge of 7 sales representatives, and a 5 million€ budget.

    Increase the turnover by 15% .

    Creation and development of a new repair workshop in Germany and Austria.

    Responsible for exhibitions and sales meetings.
  • Account manager for south Germany .
    Sales rep of the year 2001.

    Managing 200 customers and a 5 million €

    Presentation of the new Nike technologies and strategies.

    Analysis of customer’s market.

    Contibution to the development of the different sales strategies.

    Development of product lines plans for top accounts.

Fitness center manager and fitness instructor

Joop women’s fitness center
August 1990 to September 1994
  • In charge of the operational business.

    Managing a team of 30 trainers.