Sylke Camberlein-Melzer - European sales director

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Experiences

Responsible for the global sales (~10 Mio. €) of a Berlin based premium eyewear manufacturer in Europe.

Manage and control the company’s performance and finances. Develop and monitor budget plans for each country. Establish pricing policies, estimate job costs and secure quality sub- management throughout the company.

Lead team of sales reps, agents and distributors across Europe. Built strong relationships with customers, sales teams and marketing department. Manage the whole customer service team.

Develop and implement operational practices, strategies and plans to improve product and service availability. Identify business opportunities for company development and expansion. Provide senior management with future cost savings measures to drive profit gains for the region.
Achievements:
Elaboration of a new return and complaint process.
Development and introduction of training materials and webinars, included company visits.
Implementation of the key account strategy.
Elaboration and development of a strong report structure.
Implementation of CRM / sales force.
Development of an own online store including click and collect.
Development of ideas for pop up stores concepts.

Company website

http://www.ic-berlin.de

Develop, implement and manage german businessplan and sales strategies.

Responsible for a ~68 Mio € turnover.

Monitor operations to forecast sales volumes and analyse historical and projected customer performance

Achieve targets for revenu, profitability and sales growth.

Work cross-functionally with headquarter and all other departments.

Lead an effective sales team.
Achievements:
Development and implementation of SMU collection.
Implementation of trainings tools for customers.
Achieve annual sales targets in the double digit range.

Company website

http://www.geox.com

Managing the whole sales force
Planning and generating sales and revenue growth in both countries
Defining actions to increase TO
Formulating sales development , annual customers plan, and ensure execution in line with sales targets , brand image and company strategy.
Positioning brand.
Achievements:
Enhancement of the trainings Academy.
Implementation of key account structure.
Creation and development of own “Rigby and Peller” retail with franchise concept.

Company website

http://www.vandevelde.eu

Build and lead the sales force in 21 european countries (including countries with distributors)

Responsible of negotiating with the main key accounts .

Goals and targets setting.

Responsible for the sales forecast and future planning, including margin and prices structures.

Transform marketing strategy into tactical market plans.

Report directly to CEO

Company website

http://www.kangaroos.de

Saales of the home-made and import collection for promotion and home textiles.

Making market researches.

Responsible for building a new sales organisation.

Development of a new key account strategy.

In charge of coordinating european projects.

Manufacturing and sales of brand glasses, Alain Mikli, Mikli, Issey Miakey, Starck eyes.

In charge of 7 sales representatives, and a 5 million€ budget.

Increase the turnover by 15% .

Creation and development of a new repair workshop in Germany and Austria.

Responsible for exhibitions and sales meetings.

Company website

http://www.alainmikli.com

Account manager for south Germany .
Sales rep of the year 2001.

Managing 200 customers and a 5 million €
turnover.

Presentation of the new Nike technologies and strategies.

Analysis of customer’s market.

Contibution to the development of the different sales strategies.

Development of product lines plans for top accounts.

Company website

http://www.nike.com

In charge of the operational business.

Managing a team of 30 trainers.