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Sylke Camberlein-Melzer

European sales director

Sylke Camberlein-Melzer
Driving License
Merkwiller-Pechelbronn (67250) France
Professional Status
Open to opportunities
About Me
As a former competitive athlete in throwing the discus, I know how to use my strength and experiences skillfully and profitably.
  • Development of an annual sales plan to support the strategy and goals of the company to reach our 65 Mio € turnover.
    Leads the implementation and execution of the sales policies and practices.
    Ensures that the communications are well coordinated, support sales goals.
    Recruite, train, and manage the sales team in DACH.
    Recommends sales strategies based on market research and competitors analyses, to improve the turnover.
    Build the distribution strategies with our global partners and licensers.
    Responsible for the implementation of a new digital showroom and new sales software.
    Work very closed with the marketing department.
  • Responsible for the global sales (~10 Mio. €) of a Berlin based premium eyewear manufacturer in Europe.

    Manage and control the company’s performance and finances. Develop and monitor budget plans for each country. Establish pricing policies, estimate job costs and secure quality sub- management throughout the company.

    Lead team of sales reps, agents and distributors across Europe. Built strong relationships with customers, sales teams and marketing department. Manage the whole customer service team.

    Develop and implement operational practices, strategies and plans to improve product and service availability. Identify business opportunities for company development and expansion. Provide senior management with future cost savings measures to drive profit gains for the region.
  • Achievements:
    Elaboration of a new return and complaint process.
    Development and introduction of training materials and webinars, included company visits.
    Implementation of the key account strategy.
    Elaboration and development of a strong report structure.
    Implementation of CRM / sales force.
    Development of an own online store including click and collect.
    Development of ideas for pop up stores concepts.
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  • Develop, implement and manage german businessplan and sales strategies.

    Responsible for a ~68 Mio € turnover.

    Monitor operations to forecast sales volumes and analyse historical and projected customer performance

    Achieve targets for revenu, profitability and sales growth.

    Work cross-functionally with headquarter and all other departments.

    Lead an effective sales team.
  • Achievements:
    Development and implementation of SMU collection.
    Implementation of trainings tools for customers.
    Achieve annual sales targets in the double digit range.
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  • Managing the whole sales force
    Planning and generating sales and revenue growth in both countries
    Defining actions to increase TO
    Formulating sales development , annual customers plan, and ensure execution in line with sales targets , brand image and company strategy.
    Positioning brand.
  • Achievements:
    Enhancement of the trainings Academy.
    Implementation of key account structure.
    Creation and development of own “Rigby and Peller” retail with franchise concept.
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  • Build and lead the sales force in 21 european countries (including countries with distributors)

    Responsible of negotiating with the main key accounts .

    Goals and targets setting.

    Responsible for the sales forecast and future planning, including margin and prices structures.

    Transform marketing strategy into tactical market plans.

    Report directly to CEO
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Sales and project manager DACH

November 2004 to May 2008
  • Saales of the home-made and import collection for promotion and home textiles.

    Making market researches.

    Responsible for building a new sales organisation.

    Development of a new key account strategy.

    In charge of coordinating european projects.
  • Manufacturing and sales of brand glasses, Alain Mikli, Mikli, Issey Miakey, Starck eyes.

    In charge of 7 sales representatives, and a 5 million€ budget.

    Increase the turnover by 15% .

    Creation and development of a new repair workshop in Germany and Austria.

    Responsible for exhibitions and sales meetings.
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  • Account manager for south Germany .
    Sales rep of the year 2001.

    Managing 200 customers and a 5 million €

    Presentation of the new Nike technologies and strategies.

    Analysis of customer’s market.

    Contibution to the development of the different sales strategies.

    Development of product lines plans for top accounts.
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Fitness center manager and fitness instructor

Joop women’s fitness center
August 1990 to September 1994
  • In charge of the operational business.

    Managing a team of 30 trainers.


  • Ability to build strong and effective relationships internally and externally
  • Strategic thinking and business planning
  • P&L and budget management
  • People management and development
  • Cross cultural management
  • Microsoft office suite
  • German mother tongue, English fleut.

Master in science of sport

DHfK Leipzig

1986 to 1990


  • Books and magazines


  • Jazz/Classical


  • Running/skiing/mountain biking